COMMERCIAL
CREATIVITY
+
STRATEGY
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WELCOME
TAYLOR SIMPSON
JONES IS AN
INDEPENDENT COLLECTIVE
OF PASSIONATE,
CREDENTIALED
COLLEAGUES WHO
COLLABORATE
ON SELECT
STRATEGIC PROJECTS
OF MEANING
ABOUT US
We bring together the critical functions of empathy, commerciality and creativity to formulate transformative, purpose driven brand, business and communications strategies.
Our approach strengthens culture, shifts behaviors, and drives dynamic consumer engagement, leading to sustainable transformation, commercial growth, and measurable ROI.
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OUR SERVICES
At the core of every successful organisation is a well-defined purpose—the ‘why’ that drives the ‘what’. Our process involves pinpointing the essential mission, vision, and values of an organisation and setting a course for long-term aspirations beyond mere profit. We specialise in defining and articulating this purpose and orientating the whole business around it. Or, as we describe it ‘Getting fit for purpose’. Our programs are designed to build equity, engage and enable every layer of the organisation, paving the way for sustained impact and success.
Integrates business’s operations, vision, purpose, values, and communications to ensure a consistent and unified brand experience for all with whom the business or brand connects – inside and out. Our approach considers every touchpoint including marketing, customer service, product development, internal procedures and importantly culture. By aligning these elements, a holistic strategy builds a strong, coherent brand that resonates deeply and drives long-term business sustainability and success.
Say what, to whom, how. It’s all about aligning messages with business or brand goals to disseminate information consistently and effectively through relevant channels, fostering meaningful connections and prompting desired responses. It bolsters brand perception, underpins strategic initiatives, and enhances engagement.
Our approach focuses on deepening engagement, enhancing connections, and maximising marketing ROI through empathy-driven insights into behaviour, segmentation, and experiences. We collaborate to structure strategies and craft experiences, leveraging data-driven methods and innovative techniques to optimise interactions across all touchpoints.
We support and guide our partners in the process of sourcing, selecting partners such as advertising, design, and research agencies, PR firms, and other marketing service providers. Our expertise ensures that these partners are both culturally and commercially aligned, and we implement methodologies to performance manage 3rd party providers. The result is enhanced collaboration, superior project outcomes and strategic cohesion that drives business, brand, and commercial success.
Our approach includes setting, tracking and analysing performance metrics to determine the impact of specific strategies. Insights gained are used to refine messaging, optimise channel usage, and improve overall communication tactics, ensuring alignment with business objectives, delivery on brand and communication objectives and enhancing ROI.
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OUR PEOPLE
TAYLOR
Al Taylor is an accomplished business leader renowned for his strategic acumen and creative capability and its application in driving exceptional commercial outcomes. As the Group Managing Director, he played a pivotal role in transforming WA based ad agency 303 into the largest independently owned agency in Australia and it’s subsequent acquisition by listed in the US communication group, IPG. After serving as Chair of 303MullenLowe, Al joined Hospitality and Brewing Group, Triple-1-Three as CEO. There he was instrumental in developing Otherside Brewing - one of the fastest-growing craft beer brands in the state – and the establishment and expansion of the venue portfolio through acquisitions and commercial joint ventures. After 5 years, Al stepped down as CEO to concentrate on Taylor Simpson Jones. Al holds numerous board and strategic advisory positions across diverse industries and is a passionate advocate for the WA arts and culture community.
SIMPSON
Derry Simpson is considered one of Western Australia’s most credentialed and talented brand and business strategists; with over 20 years’ experience as the strategic architect of some of Australia’s best-known brands and businesses. Her reputation and success are grounded in effectiveness and commercial creativity, which she has brought to bear working across myriad businesses from FMCG, retail, banking, not for- profit, academia, health and research categories. An exceptional facilitator, coach and leader, Derry holds a number of Board and strategic advisory positions, is mentor to many young women in WA and a 2018 Telstra WA Business Woman of the Year Finalist. As the CEO of Youth Focus, Derry is a passionate advocate for young people in Western Australia.
JONES
Anna Jones is an experienced brand strategist, CMO and CX Architect. Her specialties include retail, travel & hospitality, FMCG, automotive and tech. As the CMO of Ormina Tours, Guzman Y Gomez and Red Rooster, Anna oversaw sales, marketing, agency relationships, new product development, customer service and technology platform development. As a member of the senior leadership team, she was an integral part of developing each brands’ business strategy and long-term growth plans. Anna also has extensive agency experience working on the global Mattel Girls business and General Motors entertainment accounts out of Los Angeles. Anna started her career in NY at NBC and HBO.